Browsing by Author "Rodrigues, Elaine Maria Tavares"
Now showing items 1-3 of 3
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Critical success factors for big data adoption in the virtual retail: Magazine Luiza case study
2018Purpose – The objective of this research was to identify critical success factors for the adoption of Big Data in the virtual retail, through a case study of Magazine Luiza. The use of Big Data, in this case, focused on ... -
Fidelização de clientes a livrarias virtuais: um modelo heurístico
2002The conventional commercial relationship between suppliers and customers has undergone a profound change as a result of the technological advances that have been made in electronic transactions, such as the Internet. These ... -
A interação entre sistemas de informação e o trabalho no setor bancário no Brasil: uma análise estruturalista
2008-08This thesis had the objective of understanding in which conditions the process of interaction between the work and three information systems (IS) used in two banks in Brazil is developed. I studied how users, in work ...
