Browsing by Author "Roder, Marius Johannes"

Now showing items 1-1 of 1

The eager fight for supremacy in the online service industry: a comparative study of M&A activities: case studies of Apple, Google and Microsoft

Roder, Marius Johannes
2015-12-18

The Online Service Industry is characterized by high M&A activity in the time from 2005 to 2015. Especially the leading companies Apple, Google and Microsoft embed this way of inorganic growth in their corporate strategy. ...