Browsing by Author "Prado, Paulo Henrique Muller"
Now showing items 1-5 of 5
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Autorregulação no processo de decisão: impacto dos objetivos de escolha sobre a inovatividade
2011This study examines the impact of the choice goals on the consumer's innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations ... -
Avaliação de resultados no varejo de serviço sob a ótica do consumidor
2013This study aims at assessing the connection between financial results and non-financial assessments from the consumer's point of view, considering Brazil's mobile phone context. According to consumer relationship theory, ... -
A avaliação do relacionamento sob a ótica do cliente: um estudo em bancos de varejo
2004-06-23Com base no modelo desenvolvido, verificaram-se as relações da Satisfação com o Relacionamento, com alguns de seus antecedentes (Respostas Afetivas, Benefícios do Relacionamento e Qualidade Percebida dos Serviços), com os ... -
The impact of goal (non)attainment on consumer preference through changes in regulatory focus
2018Purpose: Previous research has investigated how performance outcome impacts effort and subsequent goal pursuit. However, little is known about the incidental impact of goal (non)attainment on consumer preference via changes ... -
What a smile means: contextual beliefs and facial emotion expressions in a non-verbal zero-sum game
2016-04-19Research into the authenticity of facial emotion expressions often focuses on the physical properties of the face while paying little attention to the role of beliefs in emotion perception. Further, the literature most ...
