Listagem por autor "Ponchio, Mateus Canniatti"

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Development of an indicator of propensity to energy commercial losses using geospatial statistical techniques and socio-economic data: the case of AES Eletropaulo

Francisco, Eduardo de Rezende; Fagundes, Eduardo Bortotti; Ponchio, Mateus Canniatti; Zambaldi, Felipe
2010-08-01

Given the growing importance of integrating marketing and operations indicators to enhance business performance, and the availability of sophisticated geospatial statistical techniques, this paper draws on these concepts ...
The influence of materialism on consumption indebtedness in the context of low income consumers from the city of São Paulo

Ponchio, Mateus Canniatti
2006-09-29

This research is in the domains of materialism, consumer vulnerability and consumption indebtedness, concepts frequently approached in the literature on consumer behavior, macro-marketing and economic psychology. The ...
Influências de estilos de vida associados a hábitos alimentares no consumo de pratos prontos: estudo comparativo entre São Paulo e Roma

Siekierski, Paulette; Ponchio, Mateus Canniatti; Strehlau, Vivian Iara
2013

The main objective of this paper was to identify consumers' food-related life style toward ready meals in Brazil and Italy. Our specific objectives were (1) to adapt and validate the Bae, Chae and Ryu (2010) scale and (2) ...