Browsing by Author "Pompeo, Karin Ligia Brondino"

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The enchantment sphere: a non-dualistic approach to singularization and commoditization

Pompeo, Karin Ligia Brondino
2017-08-10

Dualistic interpretations of Kopytoff’s commoditization process prevail in consumer research literature. In those studies, the object is either a commodity or a singularized possession, ignoring the author’s original ...
A influência da informação háptica do gênero e do conhecimento da categoria nas percepções de risco, qualidade e confiança

Pompeo, Karin Ligia Brondino
2013-02-27

Marketing literature shows that need for touching products differs among individuals. The information obtained through hands – or haptic information – is important for evaluation of products. This study aims to evaluate ...