Listagem por autor "Poitras, Jean-Emmanuel"

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Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs

Marconatto, Diego Antonio Bittencourt; Barin-Cruz, Luciano; Pozzebon, Marlei; Poitras, Jean-Emmanuel
2016-08-15

Respective literatures on sustainable business models (SBMs) and the bottom of the pyramid (BOP) share the assumption that organizations can contribute to value creation for both business and society. The premise of a win ...