Listagem por autor "Oliveira, Luiz Claudio Barbosa de"

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Criação e teste de um modelo para avaliação de websites de comércio eletrônico

Joia, Luiz Antonio; Oliveira, Luiz Claudio Barbosa de
2008-02-01

The scope of this research is to develop and test a model for evaluating B2C e-commerce websites quantitatively. Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce ...
Uma proposta de modelo para avaliação de websites de comércio eletrônico: aplicação ao varejo de CD'S

Oliveira, Luiz Claudio Barbosa de
2003

The aim of this dissertation is to investigate the relationship between the design of website for CD e-commerce and the virtual consumer behavior based on its purchase's attitude and intention. The main goal is to measure ...