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    • Re-enchantment of consumption through craft products: an analysis of the homemade cosmetics context 

      Morais, Isabela Carvalho de
      2019-02-27
      The pursuit of beauty, especially through the use of cosmetics, is part of the essence of human beings. Consumers that discredit the institutionalized marketplace but want to maintain their grooming activities search for ...
    • We commerce? 

      Morais, Isabela Carvalho de; Pereira, Alana Deusilan Sester; Cunha, Maria Alexandra Viegas Cortez
      2016-12-13
      Paulo is the CEO of a Brazilian e-commerce startup. He has to deal with a difficult situation related to a proposal for selling Mine. The company, under his leadership, is growing and received offers that seems to be ...