Browsing by Author "Mattos, Bruno Lanzi de"
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Impacto da servitização no modelo de negócio de empresas manufatureiras: o caso Scania
Mattos, Bruno Lanzi de
2012-11-29Many manufacturing companies search for increasing the participation of services in their business. This strategy is known as servitization and it means an increased offer of combined bundles of products and services with ...


