Browsing by Author "Machado, Antonio Henrique Correa de Moura"
Now showing items 1-1 of 1
-
Marca País: estratégia brasileira para construir sua marca
Machado, Antonio Henrique Correa de Moura
2007The objective of this work is to deeply study of the concept Value of a Country, developed for Simon Anholt who comes to be on-line with what we believe to be the best form to evaluate a Nation, that is, not leading in ...


