Now showing items 1-2 of 2

    • Missão organizacional, uma questão de discurso?: por uma análise crítica 

      Harten, Bruno Anastassiu
      2013-11-28
      Through the understanding that great corporations are political, economic and social powerful agents and that their mission statements synthesize their reason of being and existing, this study aims to unveiling the political ...
    • Missão organizacional: o que a análise crítica do discurso revela? 

      Irigaray, Hélio Arthur; Cunha, Gustavo Ximenes; Harten, Bruno Anastassiu
      2016-12-01
      The object of our study is the political and ideological content underlying the corporate discourse in mission statements by the largest companies in Brazil. Mission statements published in the institutional homepages of ...