Browsing by Author "Fernandes, June Marques"

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Lean product development e lean startup methodology: contribuições ao processo de planejamento de negócios tecnológicos no ambiente acadêmico

Fernandes, June Marques
2017-12-12

As universidades e os centros de pesquisa passaram a desempenhar o papel de capitalizar o conhecimento, propiciando a geração de riqueza e o desenvolvimento social, caracterizando-se como universidades empreendedoras. ...
Planning technological businesses: a study of market positioning and the value chain

Fernandes, June Marques; Reis, Luciana Paula; Di Serio, Luiz Carlos
2017-06-01

Purpose: To evaluate the applicability, contributions, and adaptations required for a decision support model in the context of a business model's definition. The business model refers to 10 technological projects. ...