Browsing by Author "Facó, Marcos Henrique"
Now showing items 1-3 of 3
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Mídias sociais: as motivações para adoção dos processos colaborativos abertos e seus reflexos
2012-04-11A free forum of expression and socialization is sponsored by the web-basedtechnologies. This social network is now the object of interdisciplinary studies aimed tounderstanding these complex systems. The progressive use ... -
Propaganda impressa de serviços educacionais: uma investigação sobre o impacto da fotografia das instalações e do testemunhal nas atitudes dos consumidores
2006In the actual competitive scenario the higher education institutions have been forced to become more active in recruiting students due to the reduction in candidates for its courses. Print advertising are important components ... -
Propaganda impressa de serviços educacionais: uma investigação sobre o impacto da fotografia das instalações e do testemunhal sobre atitudes
2010Just like other services organizations, some higher education institutions have invested in printed advertising to attract applicants. The services management literature suggests that using stimuli such as pictures of the ...
