Browsing by Author "Cheval, Alexandre"

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    • An entry strategy with innovation and differentiation in Brazil and the United States 

      Fankuchen, Alexander; Cheval, Alexandre; Hung, Kendrick; Araki, Hiromitsu; Manavdjian, Michael; Yin, Pei; Saurin, Rodrigo; Assenova, Slavea
      2014-05-09
      With the global rise of credit and debit card usage, acquirers play an increasingly important role within the payments industry by processing these types of payment transactions on behalf of merchants. This study focuses ...