Browsing by Author "Castro, Cristiano do Amaral Britto de"

Now showing items 1-3 of 3

The effect of using claim confirming product cues on the product claim credibility: is seeing believing?

Castro, Cristiano do Amaral Britto de
2013-03-01

The Cue Utilization Theory establishes that all products are made of multiples cues that may be seen as surrogates for the intangible attributes that make up any given product. However, the results of many years of research ...
The relationship between affect and consumers’ resistance to innovation

Castro, Cristiano do Amaral Britto de
2018-02-28

The Diffusion of Innovation literature is based on well succeeded products and present a pro-change bias, an assumption that innovations are positive and will be adopted by all consumers. However, a large portion of new ...
Store patronage and retail competition in emerging markets

Barki, Edgard Elie Roger; Zambaldi, Felipe; Lourenço, Carlos Eduardo; Castro, Cristiano do Amaral Britto de
2016

Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In ...