Browsing by Author "Carneiro, Jorge"

Conceptualizing and measuring the “strategy execution” construct

Oliveira, Carla Albuquerque de; Carneiro, Jorge; Esteves, Felipe de Sousa
2018

While there is abundant research on how to formulate strategies and several models of strategic positioning have been advanced, there is still scant academic research about how to conceptualize and measure strategy execution. ...

A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes

Costa, Camila Carvalho; Carneiro, Jorge; Goldszmidt, Rafael Guilherme Burstein
2016

This study investigates the effect of country-of-origin image on consumers’ evaluations of foreign products and disaggregates the effects across facets of country image and across product classes. We disentangle country ...

Efeito da imagem do país sobre a avaliação de produtos: papel moderador da nacionalidade do consumidor

Costa, Camila; Carneiro, Jorge; Goldszmidt, Rafael Guilherme Burstein
2016-01-01

Purpose:This study investigates whether the magnitude of the effect of country image (CoI) on quality evaluation of foreign products varies across consumers from developed vs. from developing countrieDesign/methodology/a ...

Organizational slack as an enabler of internationalization: The case of large Brazilian firms

Carneiro, Jorge; Bamiatzi, Vassiliki; Cavusgil, S. Tamer
2018

In this paper, we address an empirical puzzle. We note that a deliberate and serious drive to internationalize has occurred rather late in the evolution of large Brazilian firms. Meanwhile, and despite their late ...