Listagem por autor "Brandão, Marcelo Moll"

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Brasileiro gosta de muvuca?: impacto da densidade humana no comportamento de compra

Brandão, Marcelo Moll; Parente, Juracy Gomes
2012-12-01

This study investigated how the changes in human density in stores affect the consumers' perception of crowding and satisfaction. Two experiments were conducted to test how shoppers behave in different levels of store ...
Crowding no varejo: diferenças na satisfação e percepção de valor hedônico de consumidores de alta e baixa renda no Brasil

Brandão, Marcelo Moll
2011-12-29

This research offers contribution towards a better understanding of the phenomenon of human crowding in stores in the context of the Brazilian market. It investigates how the consumers’ responses vary between low and high ...
Percepção de crowding no varejo: uma investigação exploratória no mercado brasileiro

Brandão, Marcelo Moll; Parente, Juracy Gomes; Oliveira, Beatriz Bastos
2010-12-01

The objective of this study is to investigate in an exploratory manner and by means of semi-structured interviews, the perception of Brazilian consumers regarding crowding in discount stores, and how this perception affects ...