Browsing by Author "Avino, José Carlos"

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Marketing de relacionamento como Estratégia de otimização da carteira de clientes: o caso de uma empresa operadora de planos de saúde no Rio Grande do Sul

Avino, José Carlos
2003

Services in general are developing in scenario of increasing competition, and particularities of each segment need to be considered in order to keep current customers and to gain potential ones. The role of relationships ...