Browsing by Author "Abdalla, Carla Caires"
Now showing items 1-4 of 4
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Consumers and companies on Facebook fan pages: an analysis of online communication strategies for small companies
Zanette, Maria Carolina; Rosenthal, Benjamin; Abdalla, Carla Caires; Ferreira, Mateus; Brito, Eliane Pereira Zamith
2015 -
Ostentation and funk: an integrative model of extended and expanded self theories under the lenses of compensatory consumption
Abdalla, Carla Caires; Zambaldi, Felipe
2016-06In the last decade, economic growth have created in Brazil and other emerging countries a 'new middle class', a group that left the poverty line and entered the consumption markets. In this scenario, a musical movement ... -
Performing childbirth: construction and challenge of a performative marketplace
Abdalla, Carla Caires
2019-03-21Using the performative theory, the present research explores the childbirth market in Brazil. In this context, more than half of the childbirth are C-sections and the humanized childbirth movement, organized by mothers and ... -
Rolezinho pelo funk ostentação: um retrato da identidade do jovem da periferia paulistana
Abdalla, Carla Caires
2014-02-26Essa pesquisa explora a identidade do jovem da periferia paulistana retratada pelo movimento Funk Ostentação, que foi contextualizado e analisado sob a perspectiva teórica da Consumer Culture Theory (CCT), com foco nas ...