Browsing by Subject "Comportamento do consumidor"

Consumo multiplataforma de conteúdo digital: o caso do mercado de e-books

Silva, Priscila Karrer Figueiredo da
2014-12-15

The research problem of this thesis lies in the question of what are the factors of adoption and resistance to the consumption of e-books on digital platforms. A qualitative exploratory study was used to analyze this. ...

Consumo para obtenção de status: estudo empírico entre meninas pré-dolescentes de São Luis do Maranhão

Chagas Neto, Benicio
2006

The consumption of goods from brands in vogue, which symbolize status, popularity, success and social distinction, among those from the same social group in a pre-teenage girls¿ environment, has been a topic for academic ...

O consumo público de eventos esportivos: um olhar para além dos estádios de futebol

Almeida, Erick Bastos de
2014-01-23

The present study investigated the public consumption of live sporting events inside and outside the scope of stadiums. The main goal of the study was to determine if the fan (supporter), perceives a relation of substitution ...

Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing

Teiking, Alina
2016-02-29

Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian ...

A contribuição das grandes exposições para o desenvolvimento de público de centros culturais: o caso do CCBB

Mendonça, Yole Maria de
2017-04-04

This essay analyses the contribution of the great art exhibitions for the development of the public of cultural centers, through a case study of the Banco do Brasil Cultural Center of Rio de Janeiro. Based on questionnaires ...

Corporeidade e segurança ontológica no contexto padronizador do mercado

Gouveia, Tânia Maria de Oliveira Almeida
2013-11-25

In this thesis, we talk about the socially constructed body, the body which is linked to subjectivity and to the identity ofthe individual, and which is impregnated by social and cultural elements. According to Giddens ...

The corrosive effect of credit: consumer experiences with over-indebtedness

Leandro, Júlio César
2021-08-17

Esta tese de doutorado é composta por três artigos complementares. O primeiro artigo tem como objetivo revisar e avaliar sistematicamente a situação atual da pesquisa acadêmica sobre o superendividamento dos consumidores. ...

Country of origin effect: evidences from European consumers' of a Brazilian fashion brand

Ronsini Neto, Mário José
2016-12-20

This study aimed to better understand the European consumers’ behavior towards a foreign unfamiliar brand from a developing country based on the real internationalization case study of a Brazilian fashion brand (Osklen). ...

Credit card risk behavior on college campuses: evidence from Brazil

Silva, Wesley Mendes da; Nakamura, Wilson Toshiro; Moraes, Daniel Carrasqueira de
2012-09-01

College students frequently show they have little skill when it comes to using a credit card in a responsible manner. This article deals with this issue in an emerging market and in a pioneering manner. University students ...

Criação de valor em cursos de MBA na percepção de seus alunos: quais os desafios das escolas de negócios?

Seoane, Rebecca Villagrán Reimão Mello
2016-11-24

Atualmente, são três as forças que definem o valor para cursos de formação executiva no formato de MBA: o mercado de trabalho – que precisa receber profissionais bem capacitados –, o consumidor – que deseja estar bem ...

Criação e teste de um modelo para avaliação de websites de comércio eletrônico

Joia, Luiz Antonio; Oliveira, Luiz Claudio Barbosa de
2008-02-01

The scope of this research is to develop and test a model for evaluating B2C e-commerce websites quantitatively. Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce ...

Customer Experience e Customer Health Score de clientes SaaS: uma análise da parametrização das métricas que influenciam o Customer Churn

Carezzato, Adriano Akissue Marangoni

Apesar da rotatividade de clientes, ou Customer Churn, nas indústrias de serviços ter sido estudada extensivamente, o Software as a Service ainda não representa um foco específico de pesquisas acadêmicas especialmente no ...

Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual

Pereira, Severino Joaquim Nunes
2009

The study of the behavior of socially marginalized groups such as gays, Afro-descendents, slum dwellers and others is not easy but is extremely relevant to the consumer behavior field. Most studies about these groups focus ...

A decisão de compra de vestuário no varejo de baixa rendab: a influência das características do produto e da apresentação na loja

Muraro, Marco Luiz Clasen
2007-11-21

The intended contribution of this study is to provide a better understanding of the behavior of low-income consumers regarding the attributes of clothing products assessed when deciding on a purchase, as well as the influence ...