Browsing by Subject "Marca de produtos"

Now showing items 21-23 of 23

    • A prospective study on the dimensions of global brands, brand equity and brand value 

      Motter Junior, Mario Divo
      2016-02
      This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global ...

    • Redes sociais e marca corporativa 

      Brito, Eliane Pereira Zamith
      2012
      Pesquisa em foco: Social practices and the construction of trust and engagement in online brand fan pages - 2011. Pesquisadora: Professora Dra. Eliane Pereira Zamith Brito

    • What do you mean by love? Understanding brand love experiences 

      Sutil, Bruno do Nascimento
      2019-03-12
      This study proposes that brand love is an umbrella term for different brand love experiences and proposes a scale to differentiate among them. After a literature review and a qualitative stage, reasons to love a brand were ...