Browsing by Advisor "Prado Júnior, Sérvio Túlio"
Now showing items 21-40 of 44
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Estratégias de construção e comunicação de marca: um estudo de casos múltiplos do mercado brasileiro de cervejas especiais
2018-08-28Este trabalho tem como tema central as diferentes estratégias de construção e comunicação de marcas de cervejas especiais no Brasil. Apesar do mercado cervejeiro nacional ser maduro, antigo e internacionalmente competitivo, ... -
Estratégias de escopo em empresas que foram a IPO no Brasil: uma comparação entre empresas investidas e não investidas por private equity
2013-12-09Esta dissertação teve o objetivo de estudar as semelhanças e diferenças básicas de estratégia de negócios de empresas investidas por Private Equity comparadas às empresas não investidas. A pesquisa foi feita por ... -
Evoluções na indústria de proteína animal: os caminhos para a indústria de tilápias no Brasil
2019-03-25Esta dissertação visa proporcionar um melhor entendimento das trajetórias e estágios de evolução da indústria de tilápia no Brasil, testando a aplicabilidade do modelo de evolução de indústria, levando em consideração o ... -
Expanding the toolkit for industry analysis: an application of the value capture concept
2017The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information ... -
The implementation of corporate governance in Germany and Brazil: a comparative case study
2014-09-22The recent promotion of best corporate governance standards by several different government institutions and non-for profit organizations resulted in the implementation of more sophisticated governance mechanisms. As ... -
Implications of digital transformation related industry evolution on the strategy of Walmart, as an example of a U.S. grocery retailer
2019-09-30The thesis studies the evolution of the grocery retail industry in the United States and its impact on the strategy of established firms in that industry. It builds upon a set of strategic concepts and frameworks, most ... -
Industry analysis of the high frequency trading industry: an assessment of the industry boundaries, environment and strategic options
2015U. S. Equity Trading Industry has evolved quickly over the last decade. The U.S. equity market became an open architecture in which entrants with innovative technology can compete effectively. Several regulatory changes ... -
International entry modes in Brazil and the CAGE distances effects
2016-02-25The international entry mode choices have a relevant importance for the impact they have on successful internationalization strategies. Many theories have been developed to describe which entry mode may be better than ... -
International private equity funds strategies in the Brazilian market
2013-05-10The Private Equity Market in Brazil has flourished in the last two decades, and international Funds have been entering the market since then. The activity of these enterprises and how they deal with institutional voids ... -
Intra-empreendedorismo e organizações não-governamentais: prática e discurso
2005-03-08This thesis aims at contributing to the understanding of the occurrence of practices associated to intrapreneurship in non-governmental organizations. A preliminary analysis reference system has been designed based on the ... -
'The luxury market in Brazil: an analysis of its complexity'
2017-12-20The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ... -
O mercado de gastronomia de São Paulo: maximização de valor na gastronomia: o caso de restaurantes de alto padrão em São Paulo
2012-12-14O mercado de gastronomia em São Paulo é um mercado de altamente competitivo e que atende a um público extremamente exigente. Os fatores que determinam o sucesso ou insucesso de um empreendimento dentro deste mercado vão ... -
New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva
2014-12-19Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ... -
Operational functions for innovative startups in France
2016-03-16This thesis will try to understand the importance of operational functions in French startups.A huge flexibility in tasks to be covered and a horizontal management characterize startups. Thus, it is very uncommon for newly ... -
O papel do Banco Toyota na estratégia da Montadora Toyota
2012-12-19Esta pesquisa pretende investigar, sob a perspectiva da Estratégia Empresarial, a lógica de negócios utilizada pela Montadora Toyota na constituição do Banco Toyota como agente de financiamento disponível à sua base de ... -
Private equity regulation: what are the consequences of the alternative investment fund managers directive (AIFMD) on private equity managers?
2015-09-22The recent global financial crisis brought significant regulatory changes in the worldwide financial industry. In Europe and in the alternative asset sector specifically, a new regulation by the name of Alternative Investment ... -
Processo de estratégia: um estudo de caso em uma empresa fabricante de equipamentos de telecomunicações
2011-12-20Research on the strategy process seeks to answer complex questions of how strategies are formed, implemented and reviewed, capturing the complex and dynamic relationship between the content of the strategy and its context ... -
Processo de tomada de decisão em fundos de private equity no Brasil
2014-09-22Apesar dos princípios da indústria de Private Equity (PE) datar-se do início do século, foi apenas há algumas décadas que este segmento da indústria financeira tomou grandes proporções no mundo e voltou seus olhos para o ... -
The quest for entrepreneurial growth in a tumultuous Brazil
2016-09-12This case introduces the concept of entrepreneurial funding and tackles the issue of how startups can find growth amidst economic downturn. Students follow the development of Carrinho em Casa, an entrepreneurial venture ... -
Responsabilidade social corporativa como estratégia de negócio: modelos conceituais e exemplos ilustrativos
2011-12-05The Corporate Social Responsibility theme has been gaining strength and attention from the corporations as well as from the civil society. The impacts of the post WWII world, globalization and development stack pollution ...
