Browsing by Subject "Globalização"
Now showing items 101-120 of 155
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International trajectories of Brazilian companies: Empirical contribution to the debate on the importance of distance
2010Purpose – It has been argued in the international business literature that companies begin their internationalization trajectories by entering countries that are geographically and psychically closest to the country in ... -
Internationalisation du droit en Amérique Latine
2009-10-22 -
The Internationalization of AccorHotels in South America: why and how?
2018-08-20The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of ... -
The Internationalization of Business Administration Undergraduate Courses in Brazil
2013The authors discuss the level of internationalization of business administration undergraduate courses in Brazilian schools based on a survey of 39 institutions affiliated with the National Association of Graduation in ... -
Internationalization of business schools and their strategic response to institutional complexity
2021-07-13Nestas últimas décadas, há uma expectativa de que cada vez mais as Escolas de Negócio (EN) se tornem internacionais. A internacionalização na indústria da educação superior, é um dos esforços acadêmicos e administrativos ... -
Internationalization of Japanese companies in the 21st century: a case study
2019-01-21Japan is the world’s third-largest economy, enjoys state-of-the-art infrastructure, one of the most qualified labor workforce, a strong education system and it concentrates innovative technologies and unique know-how. Yet, ... -
Internationalization of management, neoliberalism and the Latin America challenge
2010Purpose: This paper aims to problematize the lack of different worldviews on international management (IM), and the virtual silence in Latin America regarding this field within the context of the ongoing crisis of neoliberal ... -
Internationalization of professional service firms: the case of a Brazilian engineering consultancy company
2008-05-07A importância do tema da internacionalização é crescente, tanto para empresas quanto para seus administradores. É praticamente impossível permanecer alheio à globalização e às suas conseqüências; mesmo que uma empresa opte ... -
Internationalization of SME and entry mode choice in Brazil: the case study of Ameco, a French SME
2013-04-15The research’s goal is to analyze, for a French SME, the attractiveness of two target markets in Brazil in order to support the CEO’s decision making on future investment. To face EU crisis, many French SMEs are currently ... -
The internationalization of South Korea MNC to Brazil
2021-02-10In a worldwide view, the globalization force has brought new opportunities to company towards the global expansion. In which, these international businesses are to focus on core competence, strategic alliance, and competitive ... -
The internationalization of the cosmetic retail industry: a history of success?
2013-02-22The retailing industry has increasingly become global over the past few decades, illustrating visually the internationalization of business in general. Many retailers are betting to expand their activities internationally ... -
Is production the core competence for the internationalization of emerging country firms?
2012-11The rise of new multinationals in countries like Brazil provides an opportunity to revisit and carefully construct theories of how firms internationalize, a topic on which extant theory is weak. Brazilian firms are 'infant ... -
Manufacturing emerging economy firms in export markets
2016-11-30Este artigo fornece uma nova perspectiva sobre como as empresas de manufaturas de economias emergentes (EEFs) conseguem alcançar desempenho superior nas exportações. Diferente das empresas de economias desenvolvidas que ... -
Marketing global: padronizar X adaptar: um estudo da estrategia da IBM
1996-05-21A conjuntura atual demonstra a necessidade de uma visão global dos negócios. Apesar de muitas empresas manterem políticas de atuação restritas ao seu mercado doméstico, as empresas precisam se adaptar a esta nova realidade. ... -
Marketing glocal': marketing global com estratégias locais como vantagem competitiva de mercado
2008The objective of this dissertation is to explore and deeply study the concepts about Glocal Marketing, explaining this recent phenomenon, highlighting the importance and the influence of local culture on the marketing mix ... -
Marketing internacional: um caso de estratégia de penetração no mercosul
1998-01-26No contexto da globalização, apresenta os conceitos de marketing internacional e global, e demonstra a formulação de um plano estratégico de penetração no Mercosul de um empresa industrial norte-americana de ferramentas ... -
Maturing born globals in Latin America: the effect of product innovation and access to finance on performance
2016-11-03No âmbito dos campos de conhecimento -negócios internacionais e empreendedorismo- o seguinte projeto visa investigar um tema pouco explorado: o desempenho pós-estabelecimento de Born Globals maduras em relação com o de ... -
Mercado de idéias
2006-10-03O fenômeno da globalização popularizou a crença de que vivemos em um mundo onde idéias, informação e conhecimento circulam de forma livre e democrática. Na área de conhecimento em gestão, em particular, análises mostram ...
