Browsing by Subject "Comportamento do consumidor"
Now showing items 101-120 of 365
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Determinantes comportamentais da propensão ao endividamento: análise da influência do gênero
2016-08O estudo analisou os determinantes comportamentais da propensão ao endividamento, avaliando as diferenças no gênero. Conforme a literatura, homens e mulheres diferem em suas decisões, sendo esses aspectos influenciados por ... -
Determinantes do conhecimento do consumidor sobre preços de bens duráveis: um exame em oito categorias de produtos
2005-12-14This thesis deals, based on Estelami and De Maeyer (2004) studies, with subject that merits further academic investigation: the Consumer Price Knowledge for durable goods (ESTELAMI and LEHMANN, 2001). At first, the examination ... -
Determinantes emocionais do compartilhamento entre consumidores online
2014-05-30This study aims to analyze the roles of emotional arousal and valence as influencers of the level of information sharing propensity among online consumers. People share content both talking about and by using an online ... -
The development of a scale to measure young millennials' motivations to get entertainment and information
2020-02-03According to an informal interview with the marketing manager of Nestlé in Europe, Fast Moving Consumer Goods companies are still struggling and spending a lot of time and money on researches to understand which are the ... -
Diferença entre homens e mulheres na propensão em adotar produtos e serviços tecnológicos
2006The construct Technology Readiness (TR) and its instrument of measure Technology Readiness Index (TRI) defined by Parasuraman (2000), refer to people¿s propensity to adopt digital technological products and services. The ... -
The different roles of switching costs on the satisfaction-loyalty relationship
2009Purpose - The purpose of this paper is to develop and empirically test the antecedent, mediating and moderating role of switching costs on the relationship between satisfaction and loyalty. Design/methodology/approach - ... -
Diffusion of frugal innovation and innovativeness in low-income contexts
2019-12-09This research examines the Diffusion of Innovation (DOI) in Base of the Pyramid (BOP) markets in the context of Frugal Innovation as well as the characteristics of innovative consumers in low-income markets. It is divided ... -
Digital business platforms and sustainability: a study about sustainable behaviour
2020-12-11As current environmental problems suggest that present consumption and production patterns are not sustainable, technology has received attention as the mediator between scarce resources and continued economic growth. New ... -
Direcionadores de decisão na contratação de seguro de vida
2020-12-14Este trabalho busca explorar os direcionadores da decisão de contratação de seguro vida e o papel desempenhado pelo vendedor neste processo. Essa questão é relevante, pois a penetração de seguros no mercado brasileiro ainda ... -
Disposição a pagar por cosméticos com atributos de tecnologia e sustentabilidade
2021-07-27A busca por beleza acompanha a humanidade há milênios: desde o Egito antigo, encontramos evidências de práticas de gerenciamento de aparência associadas ao uso de cosméticos. Atualmente, a busca pelos ideais de beleza ocupa ... -
Do bom e do melhor: o consumo de bens de luxo por uma nova classe
2011A classe média brasileira apresentou um grande crescimento nos últimos anos representando 52% da população do país. Justamente devido a este fenômeno, surgiu o interesse nesta pesquisa que está focada em mulheres residentes ... -
Do rosa ao azul: meninas tweens, mães e consumo liminar
2017-11-22A prática institucionalizada dos ritos de passagem, os quais historicamente apoiavam os indivíduos nos diversos períodos de transição da vida, parece ter se esvaziado nas sociedades contemporâneas. Alguns estudiosos, ... -
Do they deserve it? The effect of consumer envy on brand attitude and choice
2018Envy has become popular as a marketing tool, and marketers are not only trying to evoke envy but also trying to convince consumers to use their products and brands to provoke envy in other consumers, so brands are strengthened. ... -
Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page.
2014-11-14Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand ... -
Doar ou não doar? eis a questão
2017-02 -
Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior
2018-06Last year, was watched more scandals evolving a technology giant accused to apply a dishonest practice called Planned Obsolescence, which, according to some consumer’s protection organization would raise its company profits ... -
The economic role of housework at retirement and personality traits: evidence from the United Kingdom
2014Housework is a crucial determinant of expenditure patterns at retirement by acting as a substitute for the purchase of market goods and services. In this paper we build on the literature about retirement behaviour by ... -
ECR e o consumidor: um estudo sobre o comportamento do consumidor, em relação aos valores ofertados por ECR
2004-04-15This study investigates the existences of differences in the consumer behavior related to ECR values. The main objective of the study is to analyze if the same group of consumers attribute different importer to ECR values, ... -
Educação financeira: educação financeira, poupança e investimento
2016-12-09This project applies to the deep and huge study of the effects of financial education to induce the formation of savings rate and investment rate, as it is in Brazil, or in the approaches of the international literature. ... -
Efeito da imagem do país sobre a avaliação de produtos: papel moderador da nacionalidade do consumidor
2016-01-01Purpose:This study investigates whether the magnitude of the effect of country image (CoI) on quality evaluation of foreign products varies across consumers from developed vs. from developing countrieDesign/methodology/a ...
