RSS 1.0FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
Envios recentes
Itens para a visualização no momento 201-220 of 306
-
Factors influencing consumer decision in crowdfunding
2015-02Crowdfunding is a recent and emerging method of raising capital for the development of projects (both profit and non-profit oriented) without traditional intermediation of financial institutions, freeing entrepreneurs from ... -
Overconfidence and confirmation bias: are future managers vulnerable?
2015-02-19Decision makers often use ‘rules of thumb’, or heuristics, to help them handling decision situations (Kahneman and Tversky, 1979b). Those cognitive shortcuts are taken by the brain to cope with complexity and time limitation ... -
Growth process in business and social entrepreneurship: the case of Brazil
2015-01-26The purpose of the dissertation is to investigate in depth the difference between the challenges social and business entrepreneurs face in the growth phase of their business in the particular environment of Brazil. This ... -
The risk of falling into the acceleration trap during a privatization process: a case study of a European telecommunication company
2015-01-20A privatização de uma empresa é uma mudança empresarial disruptiva que geralmente coincide com o fim de uma posição de monopólio e da subsequente entrada num ambiente competitivo. Os desafios que a privatização coloca são ... -
Exploring different social media users from the millennials’ generation: a cross-cultural behavioral analysis of Brazilian users of Facebook and chinese users of RenRen
2015-01-23With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media ... -
Practices in social media in the travel education business
2014-12-19Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand ... -
Innovation districts: an investigation of the replication of the 22@ Barcelona's Model in Boston
2014-12-22In 2000, the city of Barcelona launched 22@ Barcelona, dubbed the innovation district. The city sees the project as a means to accelerate Barcelona’s transition toward the knowledge economy. Other cities around the world ... -
New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva
2014-12-19Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ... -
The Brazilian and the french private equity sectors from 2006 to present: a comparative analysis
2014-12-19Private equity, or the act of funds or investors to invest in companies unquoted on public exchange, has taken an increasing importance in the financial world in the past few years. Indeed, while the emergence of a private ... -
Distressed situation and renegotiation plan: a case study
2014-12-19This work presents a real case of a company in a distressed situation: PlywoodCo. The objective of this work is to understand why PlywoodCo. got in its current distressed situation and, based on that, propose a financial ... -
Iguatemi: creating opportunities for international luxury brands in Brazil
2014-12-11The Brazilian luxury goods market has been registering substantial growth with many international brands establishing presence in the country. When entering the market, the perfect location seems for most of them to be ... -
Analyzing the CEMS intrapreneurial level using the GET2 test
2014This thesis is mainly focused on the intrapreneurial level of CEMS students around the world. Organizations are seeking to hire people with an entrepreneurial personality. This means that companies are looking for someone ... -
Defining leadership in China: a literature review: how is leadership defined in China by scholars based on a review of published researches since 2000?
2014-12-15From 2000, China’s internationalization process intensified and highlighted cultural differences against Western perspectives. One of those is the divergence in management and leadership practices. Based on a literature ... -
Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
2014Durante as últimas três décadas, a globalização tem empurrado empresas em direção a internacionalização, e consequentemente essas mesmas corporações tem se tornada instituições independentes parecidas com estados. Estes ... -
Line extension influence on brand image: a study on the alcoholic beverage market in Brazil
2014The present study has the objective of understanding the influence of line extensions on the image of vodka brands. The research was performed by organizing various focus groups with vodka consumers in São Paulo. These ... -
Eventos corporativos: atual alavanca de crescimento dos resorts
2014-11-27O mercado de eventos corporativos no Brasil se encontra em forte expansão na medida em que a economia brasileira ganha maior destaque no mundo e as empresas nacionais crescem e mudam de patamar. Apenas em 2013, as receitas ... -
The online distribution strategy of luxury products and their vertical extensions
2014-11-14Uma importante tendência do mercado de luxo é a extensão de marca em um novo segmento de mercado por meio da chamada extensão vertical, que pode ser para cima ou para baixo. Em outras palavras, significa que a organização ... -
Adaptation of the international investment contract: the hardship clause
2014-10-23Este trabalho acadêmico explora, em linhas gerais, a questão da adaptação do contrato de investimento internacional, e o tema ‘cláusula de hardship’ em específico. Objetiva-se efetuar uma análise detalhada da cláusula de ... -
Use of the lean model at Pro Sky
2014O modelo lean startup representa uma forma recente de desenvolver novos produtos e serviço. No entanto, existe pouca informação sobre a implementação em empresas. O autor desta tese aborda esta lacuna na literatura, ... -
Market coupling in the power markets
2014-08-28A dissertação analisa o esforço dos sindicatos europeus para criar um mercado pan- europeu de electricidade integrada baseada em 'mercados combinados', como o mecanismo de alocação de capacidade de transferência de energia ...
