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Bringing italians SME’s to Brazil: the case of GM Venture
The Italian business presence in Brazil has been characterizing, since years, the economic landscape of Brazil. More than 1300 Italian companies, from the biggest to the smallest one, are acting in Brazil, exploiting the ...
Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch
As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ...
Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector
The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ...