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An applied study of digital retail
In the past two decades the importance of the digital economy worldwide, retail in particular, has increased exponentially, in terms of value it generates and academic debate it spurs. The latter is represented by a vast ...
Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil
Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and ...
Structuring a startup's operations in an emerging market
The present work analyzes the establishment of a startup’s operations and the structuring all of the processes required to start up the business, launch the platform and keep it working. The thesis’ main focus can therefore ...