Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Issue Date
Now showing items 1-20 of 357
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Crisis communication: organization's reactions to unexpected events
2011-02-02Reputation is considered the most important asset of companies. It enables to set up business relationship and ensure the good functioning of the organization. When an unexpected even crops up, reputation could be threatened. ... -
Spread trading strategy for intraday short term interest rate futures markets
2011-02-04Neste trabalho analisaram-se estratégias de spread calendário de contratos futuros de taxa de juros de curto prazo (STIR – Short Term Interest Rate) em operações de intraday trade. O spread calendário consiste na compra e ... -
A competitividade internacional de firmas transnacionais na nova geografia econômica das nações em processo de integração político-econômica regional: uma análise longitudinal de empresas globais em macrorregiões supranacionais
2011-03-04Owing to the globalization phenomena, international Economics and Politics aspects have extensively been debated amidst scholars of International Business given the extent of its impinge upon operational and strategic ... -
Microinsurance in Brazil: current situation and outlook
2011-03-11O trabalho aqui apresentado teve como objetivo investigar as oportunidades do microseguro no Brasil levando em conta o atual contexto de microfinanças no país e as potencias sinergias quem poderiam facilitar a implementação ... -
When a local competitor (slightly) shakes up the global giant: a case on the soft drink market
2011-06-28As marcas globais mantiveram muita atenção no campo do marketing (Kotler, 1997; Holt, Quelch, e Taylor, 2004; Özsomer e Altaras, 2008), enquanto as marcas locais foram subestimadas (Ger, 1999; Schuiling e Kapferer, 2004). ... -
The challenges of repositioning an international brand: a case study on the hospitality industry
2011-06-29Much has been said in the literature about brand positioning, as well as about international branding and their importance on ever more competitive world marketplaces. Concerning repositioning, however, the literature is ... -
Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
2011-07-13This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ... -
European business schools and global leadership: an examination of the admission criteria of the european master in management programs ranked by the Financial Times 2010
2011-07-18The increase of internationally operating companies requires the development of global leaders to put strategies into practice. Although this development process is important to the corporate world, many future executives ... -
Sports administration: an examination of the competitive balance concept through european and brazilian domestic soccer leagues comparison
2011-07-29The issue of Competitive Balance (CB) is a major theme of the economics of professional sports in the United States and Europe. Many researches were made to establish the most relevant criteria when evaluating the ... -
A study of behavioral finance: background, theories and application
2011-08-08Behavioral finance, or behavioral economics, consists of a theoretical field of research stating that consequent psychological and behavioral variables are involved in financial activities such as corporate finance and ... -
The promotion of outward foreign direct investment: a comparative analysis of Bric countries
2011-10-07Esta dissertação procurou identificar o papel dos governos na internacionalização produtiva de empresas dos países BRIC. Por meio de uma análise comparativa do comportamento dos investimentos diretos no exterior (IDE) ... -
The opportunity of an internationalization process to Brazil: the case of Etai, a french SME
2011-10-25The study had the main objective of providing a French SME with the information needed to analyze the viability of an internationalization process to Brazil, a difficult path strewn with obstacles. Indeed, many French ... -
Avaliação do padrão socieconômico como indicador do perfil do consumo de mídia na sociedade brasileira
2011-11-30Este trabalho estuda o comportamento do consumo dos principais meios de mídia na sociedade brasileira, investigando se ele está relacionado à classe social de um indivíduo. Sendo assim, foi feito um levantamento teórico ... -
Responsabilidade social corporativa como estratégia de negócio: modelos conceituais e exemplos ilustrativos
2011-12-05The Corporate Social Responsibility theme has been gaining strength and attention from the corporations as well as from the civil society. The impacts of the post WWII world, globalization and development stack pollution ... -
Tayloring Brazil: a system dynamics model for monetary policy feedback
2011-12-20The thesis introduces a system dynamics Taylor rule model of new Keynesian nature for monetary policy feedback in Brazil. The nonlinear Taylor rule for interest rate changes con-siders gaps and dynamics of GDP growth and ... -
Os barões do café: um estudo exploratório sobre o comportamento de consumo masculino em relação a bens de luxo na cidade de São Paulo
2012-01-19O objetivo deste trabalho é investigar o comportamento de consumo de consumidores masculinos na área urbana de São Paulo em relação a bens cosméticos de luxo e contribuir com informação para as empresas que visam se ... -
Company size, organisational culture and human resource management in small to medium sized professional services firms: a case study
2012-01-23Cultura organizacional e gestão de recursos humanos (GRH) são componentes fundamentais para a estratégia corporativa raramente estudada no contexto das pequenas e médias empresas (PME) no setor de serviços profissionais, ... -
The family role on the internationalization process of family businesses: a two-case study
2012-02-07This dissertation aims to identify the family role in the internationalization process of two family businesses: JBS, the world’s largest protein producer and Cutrale one of the world’s leader in the orange juice market. ... -
A deeper look at ethics within banking corporations: the approach of one of the biggest bank in the world
2012-03-21There is a noticeable growing society’s preoccupation with ethics, coming partly from the numerous scandals that came to light in the corporate world lately, especially in the financial sector in which the repercussions ... -
Voice over IP 2.0: an analysis of limits and potential of IP2IP telecommunication
2012-04-23Internet Telephony (VoIP) is changing the telecommunication industry. Oftentimes free, VoIP is becoming more and more popular amongst users. Large software companies have entered the market and heavily invest into it. In ...
