RSS 1.0FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
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Error management: the different perceptions among managers and individual contributors
(2019-02-21)Considering the constant changes in the market, if a company wants to thrive it is necessary to do something unique, to frequently get inputs to support its innovation. In this sense, the error management approach may be ... -
The ethical concerns of the fast fashion consumer: a gender perspective
(2019-01-18)Consumer behavior is been studied by academia since the late fifties. Despite the advances seen in the area, the topic still not fully explored due to the big range of variables that can influence consumers and their ... -
Attracting and retaining talent: a comparison between social enterprise and commercial startups in Brazil
(2019-01-04)The aim of this paper is to identify the challenges and coping practices for attracting and retaining talent in the specific cases of social enterprise and startups which do not have a clearly stated social purpose (which ... -
Different approaches toward gender diversity in European boards: a comparison between Germany, Italy and United Kingdom
(2019-01-22)Many European countries have been introducing different measures to improve gender diversity at companies' top levels. using a sample of Italian, English and German listed companies, we present which impact different ... -
Internationalization of Japanese companies in the 21st century: a case study
(2019-01-21)Japan is the world’s third-largest economy, enjoys state-of-the-art infrastructure, one of the most qualified labor workforce, a strong education system and it concentrates innovative technologies and unique know-how. Yet, ... -
Stereotyped and non-stereotyped advertising: revitalization of Mattel’s Iconic Barbie brand in the current context of feminine empowerment
(2018-12-20)Modelos plus size, casais homosexuais com filhos, mulheres em posições de lideranca, uma variedade de etnias e religiões representadas em propagandas de algumas das marcas mais renomadas do mundo. Apesar de estereótipos ... -
The evolution of wind power in Brazil: analysis of government policy and its effects
(2018-12-10)Cada vez mais pressionados para investir em fontes de energia sustentável, os governos são influenciados principalmente pelas novas exigências do meio ambiente, dos consumidores e da sociedade. A solução ótima encontrada ... -
Consequences of steel tariffs on imported vehicles: the case of US
(2019-12-10)This thesis analyses the effect of US steel tariffs on the volume of vehicles imported from the European Union from April 2002 to August 2005. The intent is to fill part of the gap left by the literature on the effect of ... -
Competing online: a netnographic study on twitch influencers
(2018-11-21)The research, through the analysis of four influencers and the interviews of their staff members aimed to outline the most successful strategies used in building strong personal brands and the related communities. After ... -
A study of French corporate diplomats in Brazil
(2018-12-14)As multinational companies gain in weight economically and socially in an ever-increasingly globalized world, relations with nation-states and actors from the civil society become more important in order to defend and ... -
What energy source for the light vehicle segment in Brazil?: an electricity, ethanol and gasoline price analysis
(2018-11-13)The early and widespread adaptation of Flex-Fuel vehicles (FFVs) in Brazil has enabled the country to be a leader for ethanol production and use in the light vehicle segment. However, given the country’s natural resources ... -
Paving the way to ultra-fast fashion: an exploratory research
(2018-11-21)This research study focuses on a new concept in fashion called ultra-fast fashion. As being underresearched, there is an opportunity for an exploration of what this new concept is, examine its possible differences and ... -
Agroforestry and permaculture as tools to improve farmers’ well-being
(2018-11-30)Agriculture has been on the spotlight in the recent years: main sector responsible for global warming, food scandals, rural desertification… But this has consequences for the farmers themselves, who are throughout the world ... -
From e-commerce to v-commerce: an empirical study on consumers acceptance in Brazil
(2018-12-07)Although Virtual Reality (VR) is considered to be one of the new technologies with the highest potentiality, especially in the retail field, research into customers’ acceptance and intentions to use this technology is ... -
Short food supply chain initiatives and their potential for sustainability in São Paulo state
(2018-11-08)This research paper aims at bringing a comprehension on the potential of replication of initiatives based on the Short Food Supply Chain in Brazil. The reduction of the distance between the producer and the end consumer ... -
Mobility-as-a-service platform: a study of urban mobility in São Paulo
(2018-11-06)The concept of Mobility-as-a-Service (MaaS) recently emerged with the rise of new mobility solutions and the increasing need for multimodality in cities. The existing literature on MaaS schemes focuses on cities in developed ... -
Performance persistence of emerging markets equity mutual funds
(2018-10-16)Esta tese analisa o desempenho de fundos mútuos de ações de mercados emergentes durante o período de janeiro de 2005 a dezembro de 2017. O objetivo é preencher a lacuna metodológica da literatura de mercado desenvolvida ... -
Survival of the fittest: how small and medium companies harness resources to succeed in the Brazilian imports market
(2018-09-21)This present study analyses, under the resource-based view (RBV) and the transaction cost theory (TCT) approach, small and medium import companies operating in the non-durable consumer goods sector in Brazil. The RBV theory ... -
The men footwear industry in Brazil: challenges and opportunities
(2018-09)After a deep economic crisis that started in 2014 and the entrance of Chinese products in the Brazilian footwear market, many manufacturers and retailers have experienced drop in sales and mass layoffs. These events served ... -
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas
(2018-09-12)A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the ...
