RSS 1.0FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
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What factors are most important in a state’s decision to abide to or refrain from international security regimes? Exploring the strategic motivations behind Libya’s decision to abandon its nuclear weapons program and Israel’s refusal to do so
2021-09-30What Causes Nuclear Proliferation or Nuclear Rollback? Answering this question will help us understand the factors behind state decisions to join international regimes of security. Understanding why states abide or retrain ... -
The spread of fake news: a case study of the presidential elections of 2018 in Brazil
2021-03-12As fake news becomes more pervasive with the increasing adoption of digital platforms, understanding how disinformation spread and the factors that contribute to its continuation has become crucial, given the detrimental ... -
How engagement with influencer marketing campaigns affect the brand performance: a case of stories on Instagram
2021-04-08Influencer marketing englobes many studies that aim increasing the engagement rate of the viewers with the content created by social media influencers, that could be considered opinion leaders. Content has a great impact ... -
Entrepreneurship in Brazil: the role of human, psychological, and social capital in entrepreneurial success
2021-04-20The role of entrepreneurship as a social, economic, and financial endorser for the disadvantaged brackets of societies brings a new perspective on entrepreneurship as a booster of equality. However, in country contexts ... -
Daring to learn: a study on grandes écoles de commerce Françaises
2021-03-05The Grandes Écoles de Commerce Françaises (GECF) have had their number of students steadily increase in the past three decades, faster than any other type of Grande École. Their rise in popularity is straightforward, once ... -
Do founders’ subjective behavior cues in online pitch presentations influence angel investors’ investment decisions?
2021-03-26This study explores the role of subjectivity in angel investors’ decisions in online pitch presentations. Through participant observations, documentary research, interviews, and a review of the literature, the study ... -
Covid-19 in the Brazilian stock market
2021-03As Covid-19 ravages through, several researchers have attempted to describe its impact in the share price of listed companies. I investigate the Brazilian stock market through a regression analysis of how three firm ... -
Attitudes of Brazilian youth towards workplace and adaptations promoted by organizations
2021-04-12The workspace has been connecting members of different generations, who usually have different attitudes toward career and work. In Brazil, its unique situation of ageing, social inequality and years of boom and boost in ... -
Sustainability in the sneakers industry
2021-01-15Sustainability is a trendy concept. It is used and abused daily by many companies regardless of the industry. However, in the face of rising climate change issues and growing consumer awareness, sustainability has become ... -
Generations and modern work: a comparison between Brazilian and German Millennials and Generation Zers
2021-02-24Members of generations Y (Millennials) and Z (Generation Zers) have distinct sets of values and preferences. Millennials need flexibility, whilst Generation Zers need stability; Millennials search for work with purpose, ... -
BUILDING THE BRAND IDENTITY THROUGH AESTHETICS ON SOCIAL MEDIA: THE AESOP CASE STUDY
2021-02-09The increased competition in the retail industry has forced brands to adapt. Quality as well as availability are no longer enough to attract customers and increase market share, due to the standardization of mass production ... -
Xiaomi in the internationalization process: failures and lessons
2021-02-23Along with the trend of globalization, the rise of the Chinese economy, and the encouraging policies published by the government, more and more Chinese companies started to walk across the border. However, there are always ... -
The internationalization of South Korea MNC to Brazil
2021-02-10In a worldwide view, the globalization force has brought new opportunities to company towards the global expansion. In which, these international businesses are to focus on core competence, strategic alliance, and competitive ... -
Challenges and opportunities of Chinese commercial banks in the Brazilian market: a case study
2021-02-03In the first decade of the 21st century, the five largest Chinese Commercial banks entered the Brazilian market. However, as state-owned joint-stock banks with global expansion, the “Big-5 ” Chinese banks have faced ... -
Senior entrepreneurship in emerging markets: evidence from the global entrepreneurship monitor
2021-02-11This paper identifies the reasons for the higher level of senior entrepreneurship in developing countries compared to developed countries. The study focuses mainly on the five biggest emerging markets – China, India, Brazil, ... -
Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement
2020-12-10This study is an exploratory study, with a quantitative approach, carried out through a survey, applied through a questionnaire using an online tool, aimed at consumers in the clothing / fashion sector in France. Its central ... -
Housing microfinance in Brazil: an exploratory study
2021-02-05The housing deficit and lack of access to credit, notably for the low-income populations, are striking problems in emerging countries, especially in Brazil. The fiscal pressure on public housing programs is increasing, ... -
Digital business platforms and sustainability: a study about sustainable behaviour
2020-12-11As current environmental problems suggest that present consumption and production patterns are not sustainable, technology has received attention as the mediator between scarce resources and continued economic growth. New ... -
Coupon experimentation and the variables affecting redemption: the strategy of Amaro, a Brazilian fashion DNVB
2020-12-08Os varejistas de vestuário e calçados no Brasil estão pressionando por estratégias de venda inovadoras através de plataformas omnichannel para responder às necessidades de mudança dos clientes. AMARO, uma marca digitalmente ... -
Single vs. multi-factor strategies-improving performance through factor-tilts
2020-12-06This study compares the risk-adjusted performance of 10 single-factor (smart beta) and 75 multi-factor (advanced beta) portfolios over the period of 1992 to 2019. The emphasis is set on testing the performance changes ...
