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Author
    Nunes, José Mauro Gonçalves (7)Botelho, Delane (5)Fontes Filho, Joaquim Rubens (5)Zouain, Deborah Moraes (5)Costa, Isabel de Sá Affonso da (4)Goia, Marisol Rodriguez (4)Irigaray, Hélio Arthur (4)Machado, Fernando Alcides Sobral (4)Migueles, Carmen Pires (4)Sauerbronn, João Felipe Rammelt (4)... View More
Advisor
    Ayrosa, Eduardo André Teixeira (14)Botelho, Delane (13)Andrade, Eduardo Bittencourt (6)Nunes, José Mauro Gonçalves (5)Gonçalves, Ana Paula Borges (4)Goia, Marisol Rodriguez (3)Joia, Luiz Antonio (3)Balassiano, Moisés (2)Cyrino, Álvaro Bruno (2)Kasznar, Istvan Karoly (2)... View More
Subject
    Comportamento do consumidor (73)
    Marketing (11)Consumer behavior (8)Comércio eletrônico (6)Consumo (6)Marca registrada (6)Políticas & Estratégias (6)Comércio varejista (5)Attitudes (4)Consumidores - Atitudes (4)... View More
Knowledge Area
    Administração de empresas (71)Administração pública (2)
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    Escolas (73)... View More
Date Issued
    2010 - 2019 (43)2001 - 2009 (30)
Document type
    Dissertation (71)Thesis (2)

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The power of certifications: how sustainability certifications impact the product preference in the brazilian juice market 

Prell, Maximilian (2019-06-27)
Purpose – The purpose of this study was to investigate, in how far sustainability certifications impact the product preference in the Brazilian juice market. Design/methodology – Quantitative analysis was used applying ...
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The impact of picking success on customer purchasing behavior: an example of a Portuguese omni-channel retailer 

Iziraren, Ilias (2019-06-25)
Problem definition: Supermarkets and grocery stores in developed economies are discovering the internet as a new marketplace via online deliveries. This study reveals the consequences of a low picking success (ratio of ...
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A media and entertainment colossus: the acquisition of 21st Century Fox by The Walt Disney Company 

Krafczyk, Marius Peter (2019-06-24)
Objetivo - O objetivo desta tese é investigar a aquisição da 21st Century Fox pela The Walt Disney Company. O foco está na lógica por trás da motivação da Disney para adquirir seu concorrente. Para responder à pergunta, a ...
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The Match-up hypothesis under a social class perspective 

Silva, João Bernardo Faia do Jogo Ribeiro da (2018-06-20)
Banca examinadora: Nunes, Jose Mauro Gonçalves; Fernandes, Daniel Von Der Heyde
Purpose – The Match-up hypothesis is a concept which suggests that the stronger the match (i.e. the congruence, adequacy), between both a celebrity and a product, the more effective an endorsement will be. In this paper, ...
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Challenging the status quo - car ownership and the Generation Y: An analysis of the German market 

Wesselmann, Jonas (2018-06-19)
Banca examinadora: Cyrino, Álvaro Bruno; Conti, Raffaele
Purpose – This work aims to identify how people of the Generation Y in Germany see the future of mobility with a special focus on car ownership. Furthermore, determinants influencing car ownership are analyzed and implications ...
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Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market 

Ferreira, Aline Tassar de Moraes (2017-11-24)
Banca examinadora: Goia, Marisol Rodriguez; Barros, Lucia Salmonson Guimarães
Objetivo: Este estudo pretende aprofundar o conhecimento sobre o comportamento do consumidor em torno de práticas éticas. Um crescente grupo de pesquisadores vem analisando como as preocupações éticas dos consumidores em ...
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Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro 

Capra-Sales, Rosmari (2017-11-16)
Banca examinadora: Caleffi, Paula; Nunes, José Mauro Gonçalves
Considering the entry of new investments in the basic education market in Brazil, schools facethe weight of competition, especially when there are new directions for the premium segmentat this level of education. In this ...
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Trabalho infantil e trabalho escravo na moda: a percepção de ativistas sobre a reação dos consumidores 

Khayat, Camila (2017-11-01)
Banca examinadora: Nunes, José Mauro Gonçalves; Villela, Maria Lucia T.; Goia, Marisol Rodriguez
Objetivo - Este trabalho tem como objetivo investigar, no contexto brasileiro, como os consumidores de moda têm se organizado em busca do combate ao trabalho infantil e escravo na cadeia de produção desse setor. Metodologia ...
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An exploratory study of the U.S. consumer of African fashion 

Mike, Seju Alero (2017-05-31)
Banca examinadora: Zanini, Marco Túlio Fundão; Ferreira, Luís Fernando Filardi
This study explores the U.S. (United States) market for clothing and apparel of African origin and design; primarily focusing on the consumer of these fashion items. It delves into the field of Marketing study with an ...
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Analysis of the sales representatives' profile in DellEMC Rio de Janeiro through the Challenger Sale model 

Rodrigues, Miguel Marques Xavier Nogueira (2017-04-28)
Banca examinadora: Pinto, Mario Couto Soares; Machado, Fernando Alcides Sobral
Sales panorama has been changing through the years and even more since the 2008 global crisis. Since then, companies started to demand more from the suppliers and their sales representatives; especially in more the complex ...
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