Search
Now showing items 1-10 of 76
Moderating effects of data privacy risks on the technology acceptance of connected cars
(2020-06-30)
Purpose: Accelerated by the increasing digitalization, the connection of humans and machines has exponentially grown in recent years and the trend continues to gain momentum. Connected cars follow this course of connecting ...
Business plan: the multi-sided digital platform “Homensó"
(2019-11-26)
Objetivo: O objetivo deste trabalho é elaborar um plano de negócio para a plataforma digital multilateral que opera no nicho de mercado: indústria da beleza masculina no Rio de Janeiro, Brasil. A indústria da beleza masculina ...
A relação entre a entrega de elementos de valor e a expectativa dos clientes: o impacto na estratégia comercial de fabricantes de válvulas no Brasil
(2019-11-21)
Objetivo – Este estudo tem como objetivo, identificar os elementos de valor que as empresas adquirentes e fornecedoras de válvulas industriais entendem como importantes nas suas transações comerciais num cenário de elevada ...
The power of certifications: how sustainability certifications impact the product preference in the brazilian juice market
(2019-06-27)
Purpose – The purpose of this study was to investigate, in how far sustainability certifications impact the product preference in the Brazilian juice market. Design/methodology – Quantitative analysis was used applying ...
The impact of picking success on customer purchasing behavior: an example of a Portuguese omni-channel retailer
(2019-06-25)
Problem definition: Supermarkets and grocery stores in developed economies are discovering the internet as a new marketplace via online deliveries. This study reveals the consequences of a low picking success (ratio of ...
A media and entertainment colossus: the acquisition of 21st Century Fox by The Walt Disney Company
(2019-06-24)
Objetivo - O objetivo desta tese é investigar a aquisição da 21st Century Fox pela The Walt Disney Company. O foco está na lógica por trás da motivação da Disney para adquirir seu concorrente. Para responder à pergunta, a ...
The Match-up hypothesis under a social class perspective
(2018-06-20)
Purpose – The Match-up hypothesis is a concept which suggests that the stronger the match (i.e. the congruence, adequacy), between both a celebrity and a product, the more effective an endorsement will be. In this paper, ...
Challenging the status quo - car ownership and the Generation Y: An analysis of the German market
(2018-06-19)
Purpose – This work aims to identify how people of the Generation Y in Germany see the future of mobility with a special focus on car ownership. Furthermore, determinants influencing car ownership are analyzed and implications ...
Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market
(2017-11-24)
Objetivo: Este estudo pretende aprofundar o conhecimento sobre o comportamento do consumidor em torno de práticas éticas. Um crescente grupo de pesquisadores vem analisando como as preocupações éticas dos consumidores em ...
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro
(2017-11-16)
Considering the entry of new investments in the basic education market in Brazil, schools facethe weight of competition, especially when there are new directions for the premium segmentat this level of education. In this ...
