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Going viral: the influence of emotional content and gender on social transmission
(2018-06-20)
Objetivo – O objetivo desta tese é examinar a influencia que gênero e diferentes estímulos emocionais exercem sobre as intenções de partilha online das pessoas: (1) se os indivíduos partilham mais conteúdos positivos ou ...
Insects as a legitimate food ingredient: barriers & strategies
(2017-03-15)
Só a simples ideia de comer insectos já é suficiente para impulsionar repulsa em relação à entomofagia. Uma categorização cultural inadequada deste hábito alimentar tem vindo a ser cultivada pelas sociedades ocidentais. ...
Social capital and savings behavior of the poor: evidence from the field
(2017)
Two thousand and fifty six Senegalese clients of a Microfinance Institution (MFI) participated in the experiment during four months. They were divided in three groups: a control group that did not receive any messages, and ...
"Why not together?" How different roles regulate inclination to participate in a peer-to-peer access-based market
(2016-12-15)
This study is about markets (supply and demand) based on sharing, a type of exchange that is going through an innovation process. In an access-based market, people diminish the traditional way of buying and selling the ...
The price of threat: the role of identity-safe marketplaces in predicting intergroup price sensitivity
(2016-04-26)
In field experiments with subjects living either inside or outside Brazilian slums (n=955), we show that consumers living in slums are less price sensitive, in opposition with recent price sensitivity research. Comparing ...
Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing
(2016-02-29)
Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian ...
Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page.
(2014-11-14)
Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand ...
Working an identity, buying a life: the remains of Disney way of life among ICP alumni
(2013-10-07)
O Disney International College Program (ICP) é um programa de estágio patrocinado pela Walt Disney Company, destinado a estudantes universitários estrangeiros. Uma vez aceitos no programa, estes jovens viajam para os Estados ...
Leve três, pague dois: uma análise das relações entre consumidores e camelôes
(2013-10-07)
T his study analyses the consumer relations involved in purchases from street vendors in Rio de Janeiro. Nine interviews were conducted with the goal of understanding these relations and try ing to identify behaviors that ...
Conhecimento e afeto ecológico: antecedentes do consumo ecológico
(2010-04-30)
Sustainable development is a multidimensional challenge with implications on all sectors of society. From the marketing point of view, building a significant green market can be of great importance in facing this challenge. ...
