Browsing FGV EBAPE - Teses, Doutorado em Administração by Title "A prospective study on the dimensions of global brands, brand equity and brand value"

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A prospective study on the dimensions of global brands, brand equity and brand value

Motter Junior, Mario Divo
2016-02

This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global ...