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Generations and modern work: a comparison between Brazilian and German Millennials and Generation Zers

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Thesis-EQJ_submission.pdf (1.015Mb)
Date
2021-02-24
Author
Jordão, Esther
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Abstract
Members of generations Y (Millennials) and Z (Generation Zers) have distinct sets of values and preferences. Millennials need flexibility, whilst Generation Zers need stability; Millennials search for work with purpose, whilst Generation Zers take a pragmatical approach towards work opportunities. Nationality seems to play a secondary role in defining preferences, with slight differences being perceived between Brazilian and German Millennials. The gig economy, although displaying appealing features, still does not arise as a silver lining for members of these generational cohorts to experience the attributes they prefer in terms of their work lives, and traditional work relations are perceived as compatible with a series of important preferences these youngsters have.
URI
https://hdl.handle.net/10438/30321
Collections
  • FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional [302]
Knowledge Areas
Administração de empresas

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