Browsing Adicionando Valor a Produtos Alimentares: a criação de mercados gastronômicos / RP by Issue Date
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Cachacier or cachaceiro? The legitimation process of cachaça
2017Cachaça is a genuine and traditional Brazilian distilled liquor and its history is closely linked to the country’s cultural heritage. However, the cachaça has been facing many difficulties in its recently started legitimization ...
Institutionalization of ethnicities: market catalysts and inhibitors between entrepreneurship and colonization
2017Previous literature has shown that in omnivorous and cosmopolite markets, ethnic cuisines are institutionalized through discourses that create legitimacy through the relationship with ethnicity and its Otherness. However, ...
Legitimacy as a barrier: an analysis of brazilian premium cocoa and chocolate legitimation process
2017How can a product be legitimated when the legitimation process includes another legitimate product as a barrier? To address this matter, we conducted a process theorization through in-depth analysis of interviews and ...
Legitimacy as a barrier: an analysis of Brazilian premium cocoa and chocolate legitimation process
2017O Brasil participa em aproximadamente 29% da exportação mundial de café, sendo 15% de "café especial". A maior parte da exportação é composta por café commodity, influenciando a orientação da cadeia de valor por um paradigma ...