Listagem Produção Intelectual em Bases Externas por autor "Abdalla, Márcio Moutinho"

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    • Antecedentes da intenção de recomendação: uma proposição com lanchonetes do tipo fast food 

      Abdalla, Márcio Moutinho; Altaf, Joyce Goncalves; Troccoli, Irene Raguenet; Trinta, Jose Luiz
      2012
      The fast and strong social and economic transformations in the economies of many countries has raised the competition for consumers. One of the elements required to adapt to such scenario is knowing customers and their ...

    • Finanças nos cursos de Administração: análise do interesse pessoal discente 

      Abdalla, Márcio Moutinho; Azevedo, Carlos Eduardo Franco; Gonzalez, Rafael Kuramoto; Oliveira, Leonel Gois Lima; Nippes, Rodrigo Carvalho
      2012
      The objective of this study was to evaluate the interest of Business Administration undergraduate students in the Finance area. To achieve this objective, fi ve constructs were used (Technical Knowledge, Practice Relevance, ...