FGV Digital Repository
    • português (Brasil)
    • English
    • español
      Visit:
    • FGV Digital Library
    • FGV Scientific Journals
  • English 
    • português (Brasil)
    • English
    • español
  • Login
Search 
  •   DSpace Home
  • FGV CPDOC - Escola de Ciências Sociais
  • FGV CPDOC - Produção Intelectual em Bases Internas
  • Search
  •   DSpace Home
  • FGV CPDOC - Escola de Ciências Sociais
  • FGV CPDOC - Produção Intelectual em Bases Internas
  • Search
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of DSpaceFGV Communities & CollectionsAuthorsAdvisorSubjectTitlesBy Issue DateKeywordsThis CollectionAuthorsAdvisorSubjectTitlesBy Issue DateKeywords

My Account

LoginRegister

Discover

Author
    Lopes, Patrícia Sunah de Negreiros (1)
Subject
    Agências de propaganda (1)
    McCann-Erickson Brasil (1)Propaganda (1)Publicidade (1)
Knowledge Area
    História (1)
FGV Units
    Escolas (1)... View More
Date Issued
    2015 (1)
Document type
    Article (Journal/Review) (1)
Keyword
    Advertising (1)Americanization (1)Americanização (1)McCann-Erickson (1)Publicidade (1)Second Vargas Government (1)Segundo Governo Vargas (1)

Search

Show Advanced FiltersHide Advanced Filters

Filters

Use filters to refine the search results.

Now showing items 1-1 of 1

  • Sort Options:
  • Relevance
  • Title Asc
  • Title Desc
  • Issue Date Asc
  • Issue Date Desc
  • Results Per Page:
  • 5
  • 10
  • 20
  • 40
  • 60
  • 80
  • 100
Thumbnail

Reflexões sobre o papel da agência publicitária McCann-Erickson na americanização do Brasil no Segundo Governo Vargas (1951-1954) 

Lopes, Patrícia Sunah de Negreiros (FGV CPDOC, 2015-10-18)
The aim of the present work is to analyze the performance of the north-american advertising agency McCann-Erickson,regarding their contribution to the process of Americanization of Brazil. Combining in an interdisciplinary ...

DSpace software copyright © 2002-2016  DuraSpace
Contact Us | Send Feedback
Theme by 
@mire NV
 

 


DSpace software copyright © 2002-2016  DuraSpace
Contact Us | Send Feedback
Theme by 
@mire NV
 

 

Import Metadata