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Behind behavioral economic man: the methods and conflicts between two perspectives

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GVcef_Teixeira. Behind behavioral economic man.pdf (284.3Kb)
Date
2016-08
Author
Texeira, Rafael Nunes
Souza, Daniel Fernando de
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Abstract
This work analyzes the methods of research in decision-making of behavioral economists Kahneman and Tversky (K&T) and one of their main critics, Gigerenzer and the ABC Group. Our aim was to explain differences between these two approaches of BE by examining the procedure used by them to search for the cognitive processes involved in choice. We identified similarities between K&T and the mainstream economics methods that may explain some of the differences with their critics’ approach. We conclude with a discussion of how advances in BE, such as Nudges and Choice Architecture may take advantage of complementarities in these perspectives.
URI
http://hdl.handle.net/10438/18913
Collections
  • FGV EAESP - GVcef - 03º Encontro Brasileiro de Economia e Finanças Comportamentais [23]
Knowledge Areas
Economia
Subject
Escolha (Psicologia)
Processo decisório
Economia - Aspectos psicológicos
Keyword
Behavioral economics methods
Kahneman and Tversky
Gigerenzer and the ABC Research Group

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