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dc.contributor.authorTexeira, Rafael Nunes
dc.date.accessioned2017-10-04T20:03:17Z
dc.date.available2017-10-04T20:03:17Z
dc.date.issued2016-08
dc.identifier.urihttp://hdl.handle.net/10438/18912
dc.description.abstractCommonly, Economic Theory assumes that money is fungible. However, evidence from Behavioral Economics (Thaler (1999), Shapiro and Hastings (2013)) indicates this assumption may fail in many behaviors. One possible explanation for this failure is the use of Mental Budgets, which indicates that people classify their money into expenditure categories. In this work, it is developed a theoretical model that captures the idea of Mental Budgeting and discuss the consequences of such assumption for the Consumer Theory. In addition, we highlight some behavioral observations of such agent. This creates new interpretations for some anomalies such as the Preference Reversal.eng
dc.language.isoeng
dc.publisherCentro de Estudos em Finanças (GVcef)
dc.subjectConsumer theoryeng
dc.subjectMental budgetingeng
dc.subjectMental accountingeng
dc.titleA model of mental budgeting: consumer theory and inaccurate choiceeng
dc.typePapereng
dc.subject.areaEconomiapor
dc.contributor.unidadefgvEscolas::EBAPEpor
dc.subject.bibliodataEconomia - Aspectos psicológicospor
dc.subject.bibliodataFinanças pessoais - Aspectos psicológicospor
dc.subject.bibliodataConsumo (Economia)por


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