Browsing FGV EESP - Escola de Economia de São Paulo by Subject "Vendas - Promoção"
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The effect of price framing and customer experience in purchase decision: field experimente with a jewelry store
2018-08-10Price promotions are a ubiquitous practice in the retail market and often consumers are overwhelmed by the variety of price schemes. Using a natural field experiment with a jewelry store, the present study tested the price ...