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Fatores relevantes na escolha de operadoras de telefonia de longa distância no Brasil: a ótica do usuário
This dissertation proposes to analyze how a consumer evaluates the available alternatives on a choosing process of Telecommunication Services in Brazil, specifically, among long distance services. The data were collected ...
A influência da qualidade do atendimento na decisão de compra
This research investigates the influence of service quality on purchase decision in the mobile phone retail market, as well as a relationship between the consumer’s previous knowledge of mobile services and the importance ...