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Fatores relevantes na escolha de operadoras de telefonia de longa distância no Brasil: a ótica do usuário
This dissertation proposes to analyze how a consumer evaluates the available alternatives on a choosing process of Telecommunication Services in Brazil, specifically, among long distance services. The data were collected ...
Processo de escolha de bancos de imagens: aplicações no marketing business to business
The general objective of this research is to verify which attributes are most relevant to a stock photography agency that represent the purchaser's standards of choice. For this objective to be accomplished, qualitative ...
Factors influencing supermarket store loyalty
This study focused the supermarket industry and its objective was to measure how much the existence of a program card loyalty in a supermarket, the customer loyalty to this program and the perception of value the customers ...
Escolha de canais de venda em comércio eletrônico
The electronic commerce has become a channel of advertising, commercialization and distribution of products and services, continuously increasing it¿s importance in terms of both physical and financial volumes, but still ...
Análise comparativa de preços: estudo de variáveis influentes na percepção de vantagem de compra
This thesis treats some variables that can influence the consumer’s perception in the context of price’s comparative analysis in a purchase process. These variables were: the products’s offer presentation, study’s respondents ...
A influência da qualidade do atendimento na decisão de compra
This research investigates the influence of service quality on purchase decision in the mobile phone retail market, as well as a relationship between the consumer’s previous knowledge of mobile services and the importance ...