Now showing items 1-4 of 4
Colecionar: do ideal temático às posses que lhe dão tangibilidade e concretude ao estender o eu (self) do colecionador
This research aims at answering the following research question: which variables interact on the collecting behavior from the consumer perspective? To answer it, the author uses complementary methods: content analyses and ...
O efeito da pressão para comprar na percepção de justiça do consumidor em contexto de venda direta
The main objective of this study was to investigate the effect of perception of pressure to buy in the perception of consumer justice in direct sales. In addition, it also sought an approximation/friendship between salespeople ...
Hope, risk perception and propensity to indebtedness
Hope is an important construct in marketing, once it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & de Mello, 2005, Almeida, Mazzon & Botelho, 2007). Specifically, ...
Atitude em relação a seguros para bens pessoais: impactos e consequências
This study investigates some antecedents that impact individuals to have a positive attitude towards insurance, as well as one of its consequences, based on the critique of the normative theories about decision making under ...