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The effect of region of origin on the individual brands in the region: a study about São Roque and Vinícola Goés
(2020-01)
Regional marketing is an exercise that regions develop so that they can benefit from the region’s unique advantages and distinguish themselves from other regions. It happens in regions all around the world and with this ...
Clientelism and electoral volatility in Brazil
(2019-07-02)
In this dissertation, I investigate some of the theoretical and empirical puzzles posed by the persistence of clientelist practices in Brazil. As explored in the following Introduction, the competitiveness of the Brazilian ...
Fighting customer churn rate: an exploration of customer defection in financial services
(2019-05-20)
Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ...
Oral history interview with Harriet C. Babbitt for the project 'A study of Brazil’s role in constitutional and political crises in Latin America (1990-2015)'
(2019-04-01)
This interview was conducted as part of the project “Pax Brasiliana? A Study of Brazil’s Role in Constitutional and Political Crises in Latin America (1990-2015),” developed by Oliver Stuenkel and funded by FAPESP and CNPq. ...
Country of origin Brazil: can Brazilian-Armenian luxury fashion brands be successful in the Russian market?
(2019-03-22)
The study focuses on the Russian market, where the political situation and the economic sanctions imposed on Russia caused the decrease in the sales of Western luxury brands. The purpose of this study was to evaluate the ...
Oral history interview with John F. Maisto for the project 'A study of Brazil’s role in constitutional and political crises in Latin America (1990-2015)'
(2019-03-18)
This interview was conducted as a part of the project “Pax Brasiliana? A Study of Brazil’s Role in Constitutional and Political Crises in Latin America (1990-2015)”, developed by Oliver Stuenkel and funded by FAPESP and ...
Bots and Brazil´s electoral legal system: 2018 elections
(FGV DAPP, 2019-01)
In democratic elections, voting usually comprises two fundamental empowering aspects: electors vote for candidates because they agree with their projects and have a positive assessment of their background or party, and/or ...
Oral history interview with Luigi R. Einaudi for the project 'A study of Brazil’s role in constitutional and political crises in Latin America (1990-2015)'
(2018-12-07)
This interview was conducted as part of the project “Pax Brasiliana? A Study of Brazil’s Role in Constitutional and Political Crises in Latin America (1990-2015),” developed by Oliver Stuenkel and funded by FAPESP and CNPq. ...
The men footwear industry in Brazil: challenges and opportunities
(2018-09)
After a deep economic crisis that started in 2014 and the entrance of Chinese products in the Brazilian footwear market, many manufacturers and retailers have experienced drop in sales and mass layoffs. These events served ...
Investiments in distressed assets in Brazil
(2018-08-01)
Investment in distressed assets, while relatively mature in developed markets, has become more and more common in Brazil in a context of a lingering economic downturn, offering interesting but risky opportunities to domestic ...
