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The effect of region of origin on the individual brands in the region: a study about São Roque and Vinícola Goés
(2020-01)
Regional marketing is an exercise that regions develop so that they can benefit from the region’s unique advantages and distinguish themselves from other regions. It happens in regions all around the world and with this ...
Fighting customer churn rate: an exploration of customer defection in financial services
(2019-05-20)
Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ...
The men footwear industry in Brazil: challenges and opportunities
(2018-09)
After a deep economic crisis that started in 2014 and the entrance of Chinese products in the Brazilian footwear market, many manufacturers and retailers have experienced drop in sales and mass layoffs. These events served ...
