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Franchising as a catalyst for conscious capitalism in retail: an exploratory study on the benefits in franchising chains
(2020-01-17)
Franchising is an internationally implemented business model characterized by a great partnership and responsibility between the parties, being compared in some studies to a marriage relationship, due to the high degree ...
Social entrepreneurship, microcredit and development challenges: a case study analysis of Banco Pérola
(2016-02-26)
The term 'social entrepreneurship' has been attracting growing interest from different sectors in the past years, driven by the possibility of employing business techniques to tackle recurrent social and environmental ...
Challenges of the growth phase for a Brazilian social enterprise: the case of 4YOU2
(2016)
This thesis is a case study on 4YOU2, a Brazilian social enterprise whose value proposition is bringing high-quality English language instruction to underprivileged Brazilians. 4YOU2 was founded in 2012 and, in 2016, the ...
Social media crises in the organization: exploring management strategies through cases from France and Brazil
(2016)
The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in ...
Mhealth entrepreneurship: an exploratory research for a managerial model for mhealth start ups in low and middle income countries
(2015-12-14)
Tecnologias móveis na saúde (mHealth) representam há alguns anos a força de transformação para melhorar problemas de saúde em países de baixa e média renda (LMIC). Embora vários estudos tenham identificado ...
Dreaming up the right career: an exploratory study of the career aspirations of low-income adolescents living in urban São Paulo
(2015-02-26)
In Brazil, low-income youth is prone to unemployment, which is particularly problematic in an emerging economy where income inequality is relatively high, and where future socioeconomic development may depend on the growth ...
The Brazilian class C women perception regarding premium mass products in the beauty industry
(2015-02-23)
Recently, emerging markets became a potential target for the beauty industry and Brazil is becoming a profitable market for premium cosmetic products (Euromonitor International, 2013). The low-income population in Brazil ...
Growth process in business and social entrepreneurship: the case of Brazil
(2015-01-26)
The purpose of the dissertation is to investigate in depth the difference between the challenges social and business entrepreneurs face in the growth phase of their business in the particular environment of Brazil. This ...
Strategic alliances between companies and non-governmental organizations pursuing the creation of shared value: an exploratory study at the base of the pyramid in Brazil
(2014-03-11)
Na última década, uma crescente atenção tem sido dedicada ao desenvolvimento de estratégias que permitem uma empresa de atender os mercados de baixa renda de uma forma rentável e ao mesmo tempo enfrentar os desafios sociais. ...
Business support networks for social businesses: a study of the Brazilian ecosystem
(2014-01-28)
Negócios sociais, empresas autossuficientes com objetivos principalmente sociais estão a surgir e a mudar o cenário económico mundial. No Brasil, o campo de Empreendedorismo Social promete ajudar a resolver os vários ...
