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Responsabilidade social e dimensões sociais do marketing: o estudo de caso Furnas

Azevedo, Edinelson Benedito Alves de (2003)
Examination Board: Ayrosa, Eduardo André Teixeira; Peixoto, José Antônio Assunção

The porpouse of this research was to inquire from the analysis of the corporative social performance model, taking as framework the proposal of concepts classifícation that circumscribe the social marketing dimensions ...