Browsing by Subject "Supermercados - Administração"

Now showing items 1-3 of 3

As diferenças de desempenho entre dois minimercados: quando diferenças sutis podem provocar fortes impactos

Silva Filho, Delamar
2018-06-26

O setor supermercadista brasileiro é altamente competitivo e exige constante monitoramento da qualidade do serviço oferecido, para que seja possível fidelizar maior número de clientes e, consequentemente, elevar o faturamento. ...
Estratégias de marketing: marcas próprias como um diferencial competitivo no setor de supermercado

Souza, Tereza de; Queiroz, Tatiana Silva de; Campos, Domingos Fernandes; Vieira, Ricardo Sergio Gomes
2009-03

The objective of this work is to study marketing strategies and customer is perception in relation to the own-brand offered by the supermarket sector. The research had an exploratory and descriptive feature. In the exploratory ...
Supermarkets and private standards of sustainability: the responsibility to protect without protectionism

Megale, Tiago Matsuoka
2018

The current international economic scenario is characterized by the presence of an increasing number of multinational enterprises, the formation of global value chains and the creation of transnational regulatory networks. ...