Browsing by Subject "Percepção do risco"

Alheios ao risco: influências das falhas de julgamento dos empreendedores na avaliação de oportunidades

Massa, Rubens Mussolin
2015-02-24

Estudos passados demonstram que empreendedores, ao contrário do que se imaginava, não diferem de outros decisores quanto a sua propensão ao risco; porém, diferem quanto à percepção deste. Sabendo que a percepção varia entre ...

The effect of using claim confirming product cues on the product claim credibility: is seeing believing?

Castro, Cristiano do Amaral Britto de
2013-03-01

The Cue Utilization Theory establishes that all products are made of multiples cues that may be seen as surrogates for the intangible attributes that make up any given product. However, the results of many years of research ...

Hope, risk perception and propensity to indebtedness

Barros, Lucia Salmonson Guimarães
2011-02-10

Hope is an important construct in marketing, once it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & de Mello, 2005, Almeida, Mazzon & Botelho, 2007). Specifically, ...

The role of time and past funding in non-investment crowdfunding decision

Barros, Lucia Salmonson Guimarães
2017-01-30

Although there has been growing interest in how solicitors and funders behave in crowdfunding platforms, it is an open question whether and if so how information about the time left to complete the campaign and past funding ...