Browsing by Subject "Pequenas e médias empresas - França"

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Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil

Lavialle, Ludivine
2011-07-13

This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ...
The opportunity of an internationalization process to Brazil: the case of Etai, a french SME

Lorillon, Jean Edern Yves Maurice Marie
2011-10-25

The study had the main objective of providing a French SME with the information needed to analyze the viability of an internationalization process to Brazil, a difficult path strewn with obstacles. Indeed, many French ...