The research focus is to present an integrated analysis model for the behavior pattern of Brazilian banks in the Internet environment. A single case study was conducted at Banco do Brasil. Most interviews took place at ...

In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. ...

Since the end of the 20th century, the virtual and the real worlds coexist. One should not understand the virtual as the opposite for real, something that does not exist, but as something that is equivalent. The virtual ...

Investigação dos elementos determinantes da inclusão digital

A privacidade de informações na internet é uma das maiores preocupações advindas da ascensão da web 2.0. Entretanto, cada vez é mais comum a requisição e manejamento de dados pessoais por empresas que, por meio de Sistemas ...

The impact of Word of Mouth Communication on Brand Image and the evaluation of products (goods and services) has been studied for some time in the discipline of consumer behavior. With the growth of the Internet as a social ...

To increase the knowledge of what effectively contributes towards the occurrence of successful interactions between websites and online consumers, more specifically in the growing market of virtual worlds, is a relevant ...

O crowdsourcing promoveu o boom das iniciativas colaborativas pela internet. Hoje, esse modelo de negócio é um importante instrumento de comunicação com o público, por meio das comunidades online e do pensamento coletivo, ...

Prevention is commonly recognized as the best way to go in the fight against delinquency. Yet, working out sound policies is an extremely challenging task. The first two essays in this thesis contribute to the pursuit of ...